It is to maintain any and all services and facilities incident to the foregoing, including but not limited to hotel transfer services as well as the operation and maintenance of restaurants, bars, cafes, spas, barbershops, gift and souvenir shops, boutiques, beauty shops, gyms, swimming pools, and other sports and/or recreational facilities located within the vicinity and catering exclusively to its guests, and all other appurtenant businesses and operations, allied therewith or complementary thereto, either alone or in conjunction with others,