When people enter our store they imagine cashmeres, silk cravats, shirts in crepe de chine, crocodile shoes. Obviously, we make them, but it’s like hitting myself in the balls. I have 800 cashmere coats and 900 silk cravats. My point is, your work can’t just be a selfish journey. You’re working for a brand, not your brand. You have to adapt. I like to let myself go with some ideas, but you have to have the rest of the company on board with you and deal with those dickheads who are only businessmen – the ones who ruined fashion, people who move from Danone to YSL like it’s the most natural transition in the world.