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In promotion of the single, Bublé performed the song on The X Factor on December 8, 2007. The song was also featured in the sixth season of American police procedural drama NCIS. It featured in a scene in the episode "Heartland", in which Agent Gibbs leaves the town of Stillwater while recalling how he met his first wife. The song was later covered by Jann Arden, a co-writer of the song, for her album Free. The song was a moderate success worldwide. In Canada, the song peaked at #25, while in the United States, "Lost" peaked at #97, making it Michael's third highest entrance in the chart. It also had fair success in the United Kingdom, where it peaked at #19. In Norway, the song peaked at #14. "Lost" was later nominated for a Juno award in 2009.