Hello Matthias san,
You mean you want to offer the similar price range that your competitors do here in Japan?
We would like to increase our sales of Z + R brands in Japan. And there are psychological price points where we should stay below, or it would be difficult for us to obtain good volume of businesses if we offer above. And it is a fact that those price points do not necessarily reflect or justify what actually cost and the profits desired.
Psychological -- Value, appreciate and envy, but not pay for to physically get.
If we can somehow, even partially, breakthrough ( stay below ) this psychological price points, we see that we can generate better turnover.
What sort of sales turnover for the Japanese market Z + R is targeting, say, in this 3 years to come?
Yours faithfully,