At the press launch, Vas Bismark, president of Captured Dream Productions and the pageants’ trademark owner, said, “Miss Teen Earth Philippines and Little Miss Earth Philippines aim to reach out to young Filipinas and inspire them into thinking that beauty is not only a physical attribute but also an act of love. We want to spread awareness about the different environmental issues, organize activities to help protect nature and be able to mobilize Filipinos to act with love in creating a cleaner, greener environment.”
The press launch was also graced by Miss Earth 2004 Priscilla Meireles and Singapore-based pageant organizer Beverly Tan.