• Understand the target audience and meet with customers to understand their financial needs and issues
• Plan, implement and monitor marketing proposition based campaigns
• Work with those areas of the business which will be impacted by marketing projects/campaigns to ensure understanding
• Ensure all Police Mutual/Roland Smith employees are aware of the progress of key campaigns
• Benchmark Police Mutual/Roland Smith campaigns with those of other financial service providers
• Be aware of regulatory requirements and ensure communications are complaint
• Secure stakeholder approval and sign off of communications
• Day to day management of third party business partner relationships
• Identify and manage suppliers and marketing agencies
• Manage the budget for specific activities
• Ensure all communications are clear, fair and not misleading and relevant regulations are followed e.g. data protection, Treating Customers Fairly principles
• Awareness of data protection guidelines and internal data management procedures